在线阅读本书 Judging by all the press it's received lately, account planning must be the biggest thing to hit American advertising since Doyle Dane Bernbach's Volkswagen campaign. Agencies are falling over each other to establish account planning departments and arm themselves with what Jay Chiat of Chiat/Day once described as "the best new business tool ever invented." Despite thi...(展开全部)

在线阅读本书 Judging by all the press it's received lately, account planning must be the biggest thing to hit American advertising since Doyle Dane Bernbach's Volkswagen campaign. Agencies are falling over each other to establish account planning departments and arm themselves with what Jay Chiat of Chiat/Day once described as "the best new business tool ever invented." Despite thi...(展开全部)

Celebrated for his masterful brushstrokes, depictions of nature, and use of translucent blue-green pigments, Qiu Ying is the least known of the four Ming Dynasty masters of the Wu School. This elegantly produced and groundbreaking monograph, the first Western-language publication devoted to the painter, draws on new scholarship to offer a deep and rich appreciation of Qiu Ying'...(展开全部)

在线阅读本书 Publicity first, advertising second: This is the provocative message that marketing gurus Al and Laura Ries deliver with THE FALL OF ADVERTISING. The bestselling authors of THE 22 IMMUTABLE LAWS OF BRANDING are back, this time revealing a startling and crucial development in marketing, the shift from advertising-oriented marketing to PR-oriented marketing. Today's brand...(展开全部)

在线阅读本书 Book Description Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. Amazon.com In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/b...(展开全部)

Success on the web is measured by usage and growth. Web-based companies live or die by the ability to scale their infrastructure to accommodate increasing demand. This book is a hands-on and practical guide to planning for such growth, as it discusses the many techniques and considerations needed to plan, deploy, and manage infrastructure for a growing web application. The Art ...(展开全部)

Success on the web is measured by usage and growth. Web-based companies live or die by the ability to scale their infrastructure to accommodate increasing demand. This book is a hands-on and practical guide to planning for such growth, as it discusses the many techniques and considerations needed to plan, deploy, and manage infrastructure for a growing web application. The Art ...(展开全部)

詹姆斯·科米，1960年出生于纽约，1985年获得芝加哥大学法学博士学位，1987年进入美国司法部工作，2013年被奥巴马点名担任FBI局长，是FBI历史上第七任掌门人。在科米职业生涯的30多年里，他见证了5位美国总统的更替，并与3位总统直接共事，功绩包括铲除纽约黑手党，调查“9·11”恐怖袭击事件，追捕“基地”组织成员，调查“邮件门”“棱镜门”“通俄门”。2017年5月，科米遭到特朗普的无端辞退，一时间成为热门话题。

詹姆斯·科米，1960年出生于纽约，1985年获得芝加哥大学法学博士学位，1987年进入美国司法部工作，2013年被奥巴马点名担任FBI局长，是FBI历史上第七任掌门人。在科米职业生涯的30多年里，他见证了5位美国总统的更替，并与3位总统直接共事，功绩包括铲除纽约黑手党，调查“9·11”恐怖袭击事件，追捕“基地”组织成员，调查“邮件门”“棱镜门”“通俄门”。2017年5月，科米遭到特朗普的无端辞退，一时间成为热门话题。

詹姆斯·科米，1960年出生于纽约，1985年获得芝加哥大学法学博士学位，1987年进入美国司法部工作，2013年被奥巴马点名担任FBI局长，是FBI历史上第七任掌门人。在科米职业生涯的30多年里，他见证了5位美国总统的更替，并与3位总统直接共事，功绩包括铲除纽约黑手党，调查“9·11”恐怖袭击事件，追捕“基地”组织成员，调查“邮件门”“棱镜门”“通俄门”。2017年5月，科米遭到特朗普的无端辞退，一时间成为热门话题。